Sports reporter James Glick of the Des Moines Times submitted the laziest article of his career this week, when he presented his editor with a story about the fact that the two Super Bowl head coaches are brothers. Glick was motivated to write the article when his editor said that the newspaper needed something compelling about the Super Bowl beyond the teams involved. At that point he knew that the lineage of the coaches would be a compelling read for the citizens of Iowa’s capital.
After Glick submitted the article, his editor presented some skepticism about the newsworthiness of the article, since this is a fairly well known angle to the game that has been discussed since both the Ravens and 49ers clinched their respective births in the Super Bowl. Glick was persistent in arguing in favor of the article, claiming that he took a unique perspective in which he wondered about possible conversations among the family members, and what this might mean for future family dinners together.
At the end of the day, Glick’s editor decided to go ahead and run the article.
It may not be the most compelling article” Glick’s editor said later. “But I didn’t have much of a choice. This is freakin Des Moines, do you really think I have anything else to fill my sports pages?”
Glick left work proud that day, completely unaware of the fact that he just made himself less hirable for potential future employers.